On April 23, 2025, Atlanta’s nightlife scene was abuzz as R&B sensation Jeremih introduced his latest venture: the “Birthday Sex” Wine. The exclusive wine tasting event, held at the upscale Belly Lounge in Midtown, was a harmonious blend of music, elegance, and fine wine.​

Hosted by industry luminaries Bryan-Michael Cox, FLO ATL, and Ladies Love R&B ATL, the evening attracted a diverse crowd of music aficionados, influencers, and wine enthusiasts. Attendees were treated to a curated tasting experience, sampling the crisp notes of the Chardonnay, all while enjoying the lounge’s sophisticated ambiance.​

Birthday Sex is a unique blend of vibrant fruit flavors and subtle oak nuances. Jeremih’s passion for winemaking was evident throughout the evening. His love and respect for Chardonnay and the winemaking process were cultivated through time spent with renowned winemaker Russell Bevan, known for an impressive collection of over fifteen 100-point wines. Russell consulted Jeremih on building a well-rounded taste profile for the launch of “Birthday Sex” wine and educated him on the intricacies of winemaking.​

Undaground Madness was on-site, capturing the essence of the evening through exclusive media coverage and facilitating meaningful networking opportunities. Our team documented candid moments, from Jeremih’s heartfelt interactions with fans to the vibrant energy that permeated the venue.​

The event wasn’t just about wine; it was a celebration of artistry and community. Guests mingled, shared stories, and reveled in the seamless fusion of music and culture that defines Atlanta’s dynamic spirit. Cheers to new ventures and the melodies that bring us together!​

Stay Tuned! We’re excited to announce the upcoming premiere of our comprehensive media coverage from the event. Experience the highlights, interviews, and behind-the-scenes glimpses that made this night unforgettable.

By: Keidra Ponder