Skip to content

CategoryWe’re Workin’

Promotions

“Da Story B4 Da Glory” streaming now on Amazon Prime and Tubi.

 

img_1165

As 2019 ends, we must highlight the streets anticipated film “Da Story B4 Da Glory” which was released this summer. The characters gave the streets the urban tale it was needing. Directed and written by Jabari “Leylo” Crowder of Lovizionz Multimedia and executive produced by Brandon Gaston of Dale Drive Intaprize. Starring: Brandon Gaston, Shuntel Renay, Nathaniel Newton, Ronald Taylor, Diamond P, Pete Driver, Young “Shawty” Hughley, TJ Making Moves and Vincent Jones. This film portrays the life of a young athlete whose college life is cut short as his street career has an immature start.  In the midst of the drama the young star gets a taste of love, fame and fortune. This drama is sprinkled with tested friendships, manhood and lively hood.

The official film premiere for “Da Story B4 Da Glory” kicked off Saturday July 13, 2019 at Griffin Cinemas. The sold out red carpet premiere was hosted by Ashley Akins and Jay Harris. The fans packed the theater to show their support, even Rodney McCord, the Mayor of Griffin was in attendance. The event was a great accomplishment for the cast and crew, our hard work definitely paid off. The premiere was followed by a screening at O’Riley’s Bar in Decatur, Ga. After the film debut, Diamond P had a chance to get up close and personal as an interview was held with the cast on her talk show “Da Diamond P Experience”.

“Da Story B4 Da Glory” is now available for streaming on Amazon Prime and Tubi. Put this on your list of must see films. I was apart of the production and I still sat in the theater in amazement, laughing at Kash and wanting LT to get a life! The narrative of the main character will keep you in tune with his plan to stay focused while some of his choices will make you think other wise. With each step BG takes he will face another dilemma, when he finally heads in the right direction his past comes to haunt him. The biggest lesson taken away from this film was the ability of your life choices to alter your path and the lives of the people around you. This is definitely one that will keep you interested and waiting for more.

This slideshow requires JavaScript.

I was honored to be apart of this project, as I co-produced “Da Story B4 Da Glory”. I went into the production open minded and left with great insight. Special thanks to my co-producer Caitlynn Silvius. She was so patient while also being an AD, not to mention she wore it all with a smile. I commend Director Jabari “Leylo” Crowder of Lovizionz Multimedia for his film production.  He has a unique style and the ability to bring forth visuals that capture the audience. Brandon Gaston of Dale Drive Intaprize was a young but a mature Executive Producer. I commend him on being professional and diligent. This is literally HIS Story B4 Da Glory! Many thanks to the entire cast and crew with special mentions; Chuck White, Ernest Ross, Pete Driver and Tru.

 

 

For promotional bookings please contact Keidra Ponder at keediescorner@gmail.com

Rest in Power Nipsey Hussle

022718-music-nipsey-hussle-tier-2-embed-1

Grammy-nominated rapper, entrepreneur, community rejuvenator, father, partner, and neighbor Nipsey Hussle was shot and killed Sunday in front of his Marathon Clothing store in the Crenshaw neighborhood of South L.A. He was 33.

Even if you’re not a rap fan, it’s worth understanding who Nipsey Hussle was, if only to appreciate his extraordinary instincts for music, fashion, business strategy, and community development.

 

Plus, he was just a good person. “He once gave a pair of shoes to every student at an elementary school in Hyde Park, where he owned a burger joint, a fish market and a barbershop,” reports the Los Angeles Times. “He helped fund upgrades to the campus playground and offered jobs to his struggling neighbors. If someone lost a loved one to gun violence, he would sometimes chip in for the funeral.”

He also helped restore a beloved and abandoned neighborhood roller rink with important ties to the L.A. hip-hop scene. In February 2017, he opened a co-working space and STEM center to help address the lack of diversity in technology and build bridges with corporate partners in Silicon Valley. Thanks to his musical aspirations, he’d gotten the tech bug early – he had learned to use software to record himself. That background helped him think at scale.

In the wake of Hussle’s death, fans are reflecting on his business accomplishments, from selling a mixtape for $100 each to creating a technology hub in Crenshaw. Here are five times Hussle merged the worlds of music and business.

nipseyhussle

He sold 1,000 copies of his Crenshaw mixtape for $100 each.

In October of 2013, Hussle was getting ready to drop his eighth mixtape, Crenshaw, for free, when he decided to flip the script on the traditional model and charge for his work. “We were just like, ‘Let’s print it up like a limited edition novelty game, kind of like with video games when you got the extra package that comes with the headset,’” he told XXL at the time, before elaborating on where he got the concept.

“I had been reading a book about what makes people talk about things, what makes things go viral and what makes things contagious,” he continued. “There was an example in this book about a restaurant owner who made a $100 cheesesteak… It made some people curious, it made other people upset, but more than anything it created conversation. And he ended up on the Oprah show, and he ended up on David Letterman talking about this $100 cheesesteak.”

img_1969

Hussle sold out of the physical copies of Crenshaw in 24 hours, netting himself $100,000. Among those who bought the mixtape were Jay-Z, who purchased 100 copies to show his support to the young entrepreneur, and Rick Ross, who also endorsed Hussle.

In a 2013 article about the marketing effort, Billboard wrote the following about the campaign that Hussle dubbed Proud2Pay: “While the pricey physical copies were numbered, autographed and included a ticket to a future performance by the 28-year-old rapper, Crenshaw billed itself as more than merely a boldly-priced deluxe edition. Rather, Hussle called the tape the first step in a new patron model, where a few superfans shoulder the burden that artists usually spread across as broad an audience as they can muster.”

nipsey-hussle-illustration-death

He purchased the strip mall in Crenshaw that housed his Marathon Clothing store.

Nipsey Hussle was killed in an area he was working hard to rebuild. Earlier this year, Forbes reported the rapper and his business partner, Dave Gross, had paid “a couple million” to purchase the plaza, which he hoped to rebuild as a six-story mixed-use residential and commercial complex. In November, Hussle told Fox 11’s Leah Uko the property would include a barbershop, a Creole seafood restaurant and a store where locals could purchase prepaid cell phones, fragrances and more.

In 2017, Hussle opened Marathon Clothing, a “smartstore” that allowed fans to purchase merch and use an app to access exclusive content from him. Back then, Hussle told Billboard his plan was to open additional stores in the “top 10 markets of the United States.”

“This is us trying to disrupt retail, create a theme park for the brand. This is us trying to create a retail network to become vertically integrated,” he said. “This is us trying to super-serve the core with an upgraded experience. This is us trying to fuse hip-hop, fashion and tech… We believe that’s what the Marathon store is. It’s an immature concept. It hasn’t evolved to its fullest form yet. But I think we’re in the process of seeing technology integrated with everything, become apart of the world. So I think that we’re just putting our chips on experience. We think this is where retail is going. So we want to be one of the leaders.”

Hussle also launched a co-working space and STEM program in his hometown.

Last year, Nipsey Hussle created Vector 90 to create links between young talent from impoverished neighborhoods and opportunies in Silicon Valley. Hussle also created the space in partnership with Gross, offering “flexible short term leases, daily passes, monthly memberships, private offices and custom build-outs,” according to a Los Angeles Times report at the time. On another floor in the building is a STEM program open to local children through an application process.

At the time, Hussle said he hoped Vector 90 would provide an alternative to gang culture for young people in his community. “I remember feeling, like, No. 1, what’s the point, and No. 2, maybe I’m tripping. Maybe I’m not even supposed to be ambitious; maybe I’m not even supposed to be thinking this big and thinking outside the box; maybe I should just follow suit,” he said. “That’s a dangerous thing. I would like to prevent as many kids from feeling like that as possible. Because what follows is self-destructive.”

skynews-nipsey-hussle-lauren-london_4627750Outside of the plaza and Vector 90, Hussle was looking to make more real estate investments.

This included partnering with Gross, DJ Khaled and others to partner with an investment syndicate in a bid to acquire the leasehold for the Viceroy Santa Monica, a 162-room luxury, beach hotel.

Hussle always advocated for ownership and entrepreneurship among artists, even after partnering with Atlantic Records to release his Grammy-nominated debut album, Victory Lap.

On Victory Lap‘s Kendrick Lamar collaboration “Dedication,” Hussle raps, “Royalties, publishing, plus I own masters/ I’ll be damned if I slave for some white crackers.”

From the beginning of his career, Hussle was wary of major labels; his first major deal, with Epic Records, ended without producing an album and he’d been independent ever since. So when he announced his Atlantic deal in November 2017, it came at first as a surprise — but the terms, or at least those that were made public, made it make more sense for the typically-entrepreneurial MC. Not only did he retain control over his own work through the partnership with his All Money In company, he retained control over the roster, which remained independent and was not under exclusive license to Atlantic or any other label.

Hussle further elaborated on his business ideology and the importance of creating additional content outside of music during an interview with Mass Appeal, saying, “As an artist, there’s a business model that exists in the music industry to prevent you from having ownership, to prevent you from being a partner in the lion’s share of the profit. The value is created in content, so when I think of us as hip-hop artists, we create content, but we don’t have a wide product line.” With the Marathon Clothing store and Proud2Pay, Hussle was working to change this narrative.

Keidra Ponder of Keedie’s Corner also notes the fact that Hussle was very intuned with his culture and health. He was producing a documentary on the renown Dr. Sebi who has many documented cases of curing people of viral diseases that we currently don’t have a prescription medication to treat. Nick Cannon went to social media to reflect saying, “And I’m gonna say this only for the real ones to recognize. Where you left off, we gonna carry one! It’s a MARATHON, so I’m picking up the baton! Because they can’t kill us all! Spiritual Warfare is REAL and in full effect.” We hope he will keep the dream alive and finish the documentary, as we keep the dream alive by walking the path set forth for us.

shutterstock_1182791518 Via: Live Civil

Photos Via: Instagram & Google

By: Keidra Ponder

 

Please show your support for the Primetime Gamechangers

By: Keidra Ponder

I had the opportunity to speak with the Primetime Gamechangers’ Assistance Coach, Houston Cadette. Like many good men, he is an active father in his little athlete’s life. This an eight on eight spring tackle football team composed of energetic 9,10 & 11year olds. The Coaches William Bell and Bobby Candidate are very passionate about their players, often offering assistance to the parents who can’t afford the fees.

The Coaches have started a gofundme page to rally contributions for the players. As we know it’s many talented individuals who just need that little bit of hope to keep them going, please donate to their campaign. Your donation will go towards the player’s fee of $160.00 for needed equipment such as; jerseys, padded pants and pride packs consisting of team shorts and shirts. Assistant Coach Cadette said, “We really want to make this a great experience, looking good makes you feel good and feeling good helps you play good.” 

Click the link below to donate to the Primetime Gamechangers equipment and uniform drive;

https://www.gofundme.com/equipment-and-uniform-drive?pc=fm_co_campmgmt_m&rcid=r01-154929953923-7b5d3cd493e14161