Skip to content

TagCalifornia

Rest in Power Nipsey Hussle

022718-music-nipsey-hussle-tier-2-embed-1

Grammy-nominated rapper, entrepreneur, community rejuvenator, father, partner, and neighbor Nipsey Hussle was shot and killed Sunday in front of his Marathon Clothing store in the Crenshaw neighborhood of South L.A. He was 33.

Even if you’re not a rap fan, it’s worth understanding who Nipsey Hussle was, if only to appreciate his extraordinary instincts for music, fashion, business strategy, and community development.

 

Plus, he was just a good person. “He once gave a pair of shoes to every student at an elementary school in Hyde Park, where he owned a burger joint, a fish market and a barbershop,” reports the Los Angeles Times. “He helped fund upgrades to the campus playground and offered jobs to his struggling neighbors. If someone lost a loved one to gun violence, he would sometimes chip in for the funeral.”

He also helped restore a beloved and abandoned neighborhood roller rink with important ties to the L.A. hip-hop scene. In February 2017, he opened a co-working space and STEM center to help address the lack of diversity in technology and build bridges with corporate partners in Silicon Valley. Thanks to his musical aspirations, he’d gotten the tech bug early – he had learned to use software to record himself. That background helped him think at scale.

In the wake of Hussle’s death, fans are reflecting on his business accomplishments, from selling a mixtape for $100 each to creating a technology hub in Crenshaw. Here are five times Hussle merged the worlds of music and business.

nipseyhussle

He sold 1,000 copies of his Crenshaw mixtape for $100 each.

In October of 2013, Hussle was getting ready to drop his eighth mixtape, Crenshaw, for free, when he decided to flip the script on the traditional model and charge for his work. “We were just like, ‘Let’s print it up like a limited edition novelty game, kind of like with video games when you got the extra package that comes with the headset,’” he told XXL at the time, before elaborating on where he got the concept.

“I had been reading a book about what makes people talk about things, what makes things go viral and what makes things contagious,” he continued. “There was an example in this book about a restaurant owner who made a $100 cheesesteak… It made some people curious, it made other people upset, but more than anything it created conversation. And he ended up on the Oprah show, and he ended up on David Letterman talking about this $100 cheesesteak.”

img_1969

Hussle sold out of the physical copies of Crenshaw in 24 hours, netting himself $100,000. Among those who bought the mixtape were Jay-Z, who purchased 100 copies to show his support to the young entrepreneur, and Rick Ross, who also endorsed Hussle.

In a 2013 article about the marketing effort, Billboard wrote the following about the campaign that Hussle dubbed Proud2Pay: “While the pricey physical copies were numbered, autographed and included a ticket to a future performance by the 28-year-old rapper, Crenshaw billed itself as more than merely a boldly-priced deluxe edition. Rather, Hussle called the tape the first step in a new patron model, where a few superfans shoulder the burden that artists usually spread across as broad an audience as they can muster.”

nipsey-hussle-illustration-death

He purchased the strip mall in Crenshaw that housed his Marathon Clothing store.

Nipsey Hussle was killed in an area he was working hard to rebuild. Earlier this year, Forbes reported the rapper and his business partner, Dave Gross, had paid “a couple million” to purchase the plaza, which he hoped to rebuild as a six-story mixed-use residential and commercial complex. In November, Hussle told Fox 11’s Leah Uko the property would include a barbershop, a Creole seafood restaurant and a store where locals could purchase prepaid cell phones, fragrances and more.

In 2017, Hussle opened Marathon Clothing, a “smartstore” that allowed fans to purchase merch and use an app to access exclusive content from him. Back then, Hussle told Billboard his plan was to open additional stores in the “top 10 markets of the United States.”

“This is us trying to disrupt retail, create a theme park for the brand. This is us trying to create a retail network to become vertically integrated,” he said. “This is us trying to super-serve the core with an upgraded experience. This is us trying to fuse hip-hop, fashion and tech… We believe that’s what the Marathon store is. It’s an immature concept. It hasn’t evolved to its fullest form yet. But I think we’re in the process of seeing technology integrated with everything, become apart of the world. So I think that we’re just putting our chips on experience. We think this is where retail is going. So we want to be one of the leaders.”

Hussle also launched a co-working space and STEM program in his hometown.

Last year, Nipsey Hussle created Vector 90 to create links between young talent from impoverished neighborhoods and opportunies in Silicon Valley. Hussle also created the space in partnership with Gross, offering “flexible short term leases, daily passes, monthly memberships, private offices and custom build-outs,” according to a Los Angeles Times report at the time. On another floor in the building is a STEM program open to local children through an application process.

At the time, Hussle said he hoped Vector 90 would provide an alternative to gang culture for young people in his community. “I remember feeling, like, No. 1, what’s the point, and No. 2, maybe I’m tripping. Maybe I’m not even supposed to be ambitious; maybe I’m not even supposed to be thinking this big and thinking outside the box; maybe I should just follow suit,” he said. “That’s a dangerous thing. I would like to prevent as many kids from feeling like that as possible. Because what follows is self-destructive.”

skynews-nipsey-hussle-lauren-london_4627750Outside of the plaza and Vector 90, Hussle was looking to make more real estate investments.

This included partnering with Gross, DJ Khaled and others to partner with an investment syndicate in a bid to acquire the leasehold for the Viceroy Santa Monica, a 162-room luxury, beach hotel.

Hussle always advocated for ownership and entrepreneurship among artists, even after partnering with Atlantic Records to release his Grammy-nominated debut album, Victory Lap.

On Victory Lap‘s Kendrick Lamar collaboration “Dedication,” Hussle raps, “Royalties, publishing, plus I own masters/ I’ll be damned if I slave for some white crackers.”

From the beginning of his career, Hussle was wary of major labels; his first major deal, with Epic Records, ended without producing an album and he’d been independent ever since. So when he announced his Atlantic deal in November 2017, it came at first as a surprise — but the terms, or at least those that were made public, made it make more sense for the typically-entrepreneurial MC. Not only did he retain control over his own work through the partnership with his All Money In company, he retained control over the roster, which remained independent and was not under exclusive license to Atlantic or any other label.

Hussle further elaborated on his business ideology and the importance of creating additional content outside of music during an interview with Mass Appeal, saying, “As an artist, there’s a business model that exists in the music industry to prevent you from having ownership, to prevent you from being a partner in the lion’s share of the profit. The value is created in content, so when I think of us as hip-hop artists, we create content, but we don’t have a wide product line.” With the Marathon Clothing store and Proud2Pay, Hussle was working to change this narrative.

Keidra Ponder of Keedie’s Corner also notes the fact that Hussle was very intuned with his culture and health. He was producing a documentary on the renown Dr. Sebi who has many documented cases of curing people of viral diseases that we currently don’t have a prescription medication to treat. Nick Cannon went to social media to reflect saying, “And I’m gonna say this only for the real ones to recognize. Where you left off, we gonna carry one! It’s a MARATHON, so I’m picking up the baton! Because they can’t kill us all! Spiritual Warfare is REAL and in full effect.” We hope he will keep the dream alive and finish the documentary, as we keep the dream alive by walking the path set forth for us.

shutterstock_1182791518 Via: Live Civil

Photos Via: Instagram & Google

By: Keidra Ponder

 

Sitting Pretty with Nail Artist Crissy

Introduce yourself to the readers let them know where your from and somethings about your career.

screenshot_2016-08-10-11-54-16-1.pngHi My name is Crissy! I’m from California, I live in San Diego. I moved here 4 years ago as a navy wife, I have a 6 year old son who I am working so hard for! 

How long have you been a nail technician seriously?

I have been a nail tech for 4 months.

What type of girl where you growing up girly girl or tom boy? Who are some of your influences?

I wasn’t real girly but wasn’t a tom boy. I loved make up and nails. But never really wore heels or shorts/dresses, I’m just me. Lol I honestly never had a person I wanted to be like or that wowed me, I just always wanted to be better person than I was after each day. 

How was it for you growing up? Is this what you always wanted to do? what career did you see yourself having when you were growing up?

Growing was typical no father in the house, but I would always talk to him, I knew who my father was. My mom never talked bad about him, she was a hard working, very strong woman. I never knew what I wanted to do as a career I loved hair also so I started selling it 7 years ago. But I never knew my career choice until actually this year! My husband said to me one day, “why don’t you do nails!?” I’m like OMG right lol and I signed up two days later! I never seen myself has a nail tech because the Asian have it on lock. But this is what I love and I wish I had done it sooner! I’m in love with nails. 

What have you been working on?

Right now I’m just sending out samples of nail supplies I sale to popular YouTube  vloggers

What other talents do you have?

I do a little make up, which is like my second love!

 If you weren’t doing nails what would you be doing?

Probably selling hair still and planning to opening a salon or store.

Have you done any services for anyone famous?

 Nails, no not yet I’m hoping to one day. I have sent hair to Diamond from Crime Mob and Lil Mo in exchange for promo. 

What designs are your specialties?

I love glitter encapsulation.

Do you have any competition in the nail world?

No. I don’t compete with anyone but myself I don’t worry about what others are doing.

Anyone you look to for inspiration in the nail world?

I like Naja from La hair I follow her Instagram. She is so nice and humble and always helping others in the nail industry. 

For you to feel successful what are some goals you would like to accomplish?

 

I want to be the best person I can be so people continue to love my spirit. I want to booked and not overlooked! I want continue to stay healthy. Last but not least stay strong and be the best mother to my son i want to raise him right. 

  What level of success would you have to reach to feel as if you made it?

I want to be the talk of the town for being the sweetest person anyone has ever met! I want to be able to give others joy when they are having a bad day. In this industry, us nail techs sometimes have close relationships with our clients, we are their therapist. We hear so many stories and sometimes we’re able to give helpful advice. So it’s important I stay humble and show courtesy at all times. I will not be happy if a client leaves my chair unhappy with my work but more importantly with my attitude. 

What would you like to be remembered for when its all said and done and the lights go out?

That my smile lit the room up! 

★☆★ ☆★Flame Time★☆★☆★

Do you have any shout outs?

I want to thank you guys for this opportunity! This is so amazing! I appreciate this! 

Any words of wisdom?

Be humble, because you can go out of style. 

This slideshow requires JavaScript.

To book an appointment call: 619-730-7404

Follow Crissy on Instagram at @crystalNailz_

Artist In the Spot Light: Disko Boogie

Created by: @b_utifulsoul

disko

Dwight Sparks, born in Inglewood, is an American/International hip-hop music producer, songwriter, and artist.  He has released 4 mixtapes as part of his #StarzOnMarz series, as well as his #BoogieNitez project in which he mostly produced himself. He also has many celebrity features on his tapes as well as works with bigger artist in the industry. He is best known for his production of “Episode” by E40, Chris Brown and TI and also for his feature on E40’s “I be on my Sh*t”.  Disko has performed worldwide from Tokyo and Okinawa, Japan to Arizona, South Carolina, and other major cities in California such as, Long Beach, Hollywood, San Jose, Orange County, and the Bay area.

His music has the wide-ranging of R&B mixed with new school and old school hip-hop. He encourages his listeners to listen with an open mind and soul to his real life experiences. He has worked with the likes of Problem, Dej Loaf, Nipsey Hussle, Kendrick Lamar, Ty Dolla Sign, Yg, Wc, Joe Moses, Keak da Sneak, B legit, Dj Quik, and many more. Disko Boogie’s major influence comes from the sounds of Dr Dre, Dj Quick’s song “Black P*ssy” in particular, and recent artist by the names of Kanye West, Drake, Nipsey Hussle, and YG.

 

 

Social Media

Souncloud: https://soundcloud.com/disko-boogie

Facebookwww.facebook.com/diskoboogietv

Twitter/IG: @DiskoBoogie

Google: Disko Boogie

Website:Www.DiskoBoogietv.com

 

Videos

Japan Tourhttp://youtu.be/UKxXIcBC7NQ

Japanese promoter link: www.killarecord.com

“Episode” http://youtu.be/BFSN_jGaKlU

“Dreamin” http://youtu.be/7mBMXPLMYCc

“I be on my Sh*t” http://youtu.be/HlHmAB_IPuc

“50 million” http://youtu.be/cZqaPNLbuos

“After Party” http://youtu.be/iaCqcMXeTG8

“Tell that” http://youtu.be/XfAxON6aVk4

“Chooseyhttps://www.youtube.com/watch?v=gqPm0LEKRnU