Photo via Instagram

Jay Z has written a note saying that he and Beyoncé are challenging themselves to go completely vegan. It’s part of the 22Days Challenge,an initiative started by exercise physiologist (and friend of Jay Z) Marco Borges. Jay writes, “Any professional vegans out there that have any great food spots please help out! Please ha.”

They began the challenge today, December 3, one day before Jay’s 44th birthday. He writes:

This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now?There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress … I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet?Or just a spiritual and physical challenge?We’ll see…

Best of luck and health!