Someone asked, “What is it for?”, my reply was,” It’s for the culture, it is standing art”. You can call it a marketing tool for 2 Chainz’s latest album, Pretty Girls Like Trap Music, but it’s more than advertisement, it’s a movement! Located on Howell Mill Rd. in Atlanta, Ga, the house sits in the heart of a business district. The Pink Trap House which was once white, was rented to host a private listening party for 2 Chainz’s new album released on June 16. 2 Chainz’s rental property has been used as an art gallery where a paint and sip event was hosted, a nail shop and recently church service was held at the house. Also a HIV prevention bus was on sight to test and inform visitors.

Some of the local business owners complained about the bubble gum pink eye sore, saying that there is no where for visitors to park and the traffic was causing congestion. However, I found it intriguing as did it’s many visitors. Tourist and locals visited the house to take pictures and make videos. There once was a pink old school in the front yard but it was hauled away due to damages, yet the pink stove stood strong. In my opinion, if it were downtown around Edgewood it would be better accepted, but since it is on the busy industrial section of Howell Mill Rd. it is being regarded as a disturbance. I admit it brings more people to the already busy area, but these people are not causing any accidents nor are they breaking into or stealing from neighboring businesses. 2 Chainz’s lease is up as of July 7 and the house will be restored to its original color.

Before the lease ended 2 Chainz shot a music video at the pink trap house for his song, “Door Swangin”. It was said that he was thinking of renewing the lease because of the popularity of the house. I hope 2 Chainz rents another property to resurrect his vision. No drug or gang activity is associated with the pink trap house but the motivation to hustle is. For me, it resonates with the pretty hustlers, the ones that bump trap music on their way to work, the ones that get up early and stay up late, the ones who played in the streets and the ones that watched from the porch. I saw the culture in the pink trap house and I honestly thought it was an innovating business venture. I hope this inspires more artist to think abstract when it comes to their art.

By: Keidra Ponder